Optiwise Research

Helping you Connect Your Business to Consumers

What is Optiwise research ?

Our expertise is in formulating brand market research plans, methods and surveys to obtain customer understanding and consumer insight. At Optiwise, we ensure that client recommendations and plans are fact-oriented, with baseline of customer needs and marketplace realities.

Why use Optiwise Research?

Improve efficiency in reaching your customers.
Increase transparency in customer behavior and budget utilization.
Better customer experience.
Improving competitive advantage.

Our Services

This is what makes Optiwise an expert in Strategic Planning as we provide world class solutions. Our team members have gathered together to solve the pain points of our clients and support them with

Brand audit

Brand awareness and brand perception among target audience
Product awareness
Brand identity audit at channel level

Market Research

Consumer behavior research
Buying process research
Need analysis

Product Testing

Product testing A/B testing
Value preposition and feature testing
Product acceptance research
The Agile and Scrum approach to development
Feature Test

Market Segmentation

Various segmentation Model
Segmentation approach
Segment selection approach

Market Audit

Mystery shopping
Customer experience
Net Promoter Score

Lets Have a Discussion to Make Your Vision Come True

View other services

Optiwise Strategy

Innovation in business models, elevating customer experience, leverage data and technology to accelerate growth and create new opportunities for your organization.

Market Transformation

We apply data-driven, research-based, customer-focused approaches to developing marketing strategies with a focus on the sustainable growth of the organization, which delivers great customer experiences.

Data Transformation

Bringing the right data together so you can enrich and analyze it to open up real insights for better outcomes.

Digital Transformation

With our digital touchpoint techniques and strategy, you can receive the best outreach for new and existing customers

Optiwise Training

Offering high quality training and consultancy in leadership training, strategic management, product management, pricing management, digital marketing and data analytics.